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Founded in 2026 in San Diego by Brandon “Shooter” Patton, Long Run Society was born from a simple belief: the easy miles are the ones that make you. LRS is for the runner who shows up before sunrise, keeps the pace honest, and plays the long game.
We make technical headwear for distance running, cut from fabric milled in Italy. Light, purposeful, and built to disappear on the run. Every detail earns its place, from the laser-cut ventilation to the turtle on every cap: a reminder that patience is a performance strategy.
“For my members.”Shooter, Founder
Join the society. First access to every drop, and a numbered member card in your first box.
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